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Identifying your audience is probably the first step in making sure that your presentation is going to be a success.

Do you know who you’re talking to?

Many people I talk to about public speaking would answer that question with something like “Well, it’s really aimed at everyone…”

Of course, we would all like to think that when we present our talk to an audience that it’ll be of use to everyone who is sitting there listening. However, that is very rarely the case. Aiming your presentation or talk at everyone will in effect connect with no one. There is a need to finely target your speech at a select audience who will be able to relate to your story and that your story will resonate with at a deep level.

There are over seven billion people on our planet living in all sorts of circumstances from very diverse cultures; you are not going to be able to present your story to all of them and have it resonate with their situation.

The answer is to aim at the one person who will relate to and understand your presentation on a personal level. Narrow down your target and speak to an emotion that drives your point home for your audience.