You’re thinking about creating a podcast or have made a few already. Your mind probably wonders how you can make your podcast as popular as some of those you listen to, that seem to have thousands of downloads or millions of listeners.

Maybe you’re thinking “if only I had a better microphone” or “I wish my voice sounded better”, those things really are not all that important when you start out producing your podcast.

Your listeners and potential listening audience need to feel engaged and involved in your conversation. Feeling like they’re involved keeps people listening, helps with interaction, and keeps people coming back for more episodes. But how do you create that feeling for your audience?

Put simply, you need to tell stories that your audience can relate to; stories that your listeners feel that they could be telling. Situations that they’ve maybe seen or experienced first hand.

Creating some excitement and energy in the podcast by the use of your voice tonality, volume, and variety of expression.

When my children were young and I read them stories during the day time, I’d try to make to book exciting and add character voices at appropriate times, this made them want more!

However, if I read a bedtime story, I’d really want them to fall asleep so I wold change the way I read those stories to a smooth, calming and quite monotone voice. Essentially, making the story as boring as possible.

Do you listen to podcasts and audiobooks? If you do you’ll know that some are really interesting and engaging while others can send you to sleep.

Things to avoid

It’s all too easy to slip into that monotone way of speaking especially when you’re not getting live feedback from your audience. This monotone voice is to be avoided at all costs as it will certainly have you audience switching off and never coming back, leaving your podcast among the crowded backwaters of audio presentations.

Another thing that’ll have your audience running for the hills is too much tech talk that is not converted into plain english for all to understand. Part of that is the use of TLAs or Three Letter Acronyms, of course not all acronyms are limited to three letters so avoid all acronyms unless you are following them up in that same sentence with the full description. If you’re using an acronym a lot throughout your podcast consider explaining what it means a few times so people can make sense of what you’re saying without having to look it up externally to your podcast.

Things to do

Making your podcast interesting and, importantly, sharable can be easy but it takes practice. Try thesse things in your next podcast audio presentation:

  • Vocal Variety (tone, speed, and volume)
  • Change in volume of your voice (both louder and softer)
  • Add interest by maybe whispering into the mic (get closer to the mic)
  • Add more energy into your voice
  • Get excited about the subject

try these things and compare your recording with a previous recording and I’m sure that you will notice the difference. You’ll also notice the difference in your listenership.

What about sharing

Most people will be happy to share your podcast with their contacts who they think would benefit. However, most will not think about sharing your podcast so you’ll need to ask them to do it. Provide easy ways to share and guide your audience to the click to share buttons.

I hope that you’ve enjoyed and gained something from this short article and overview. Please do share it with your contacts 🙂