Many people assume that being on Social Media is the panacea for their online marketing. Simply being on Social Media will not gain you any new business unless you know how to attract the types of people, most likely to want what you have for sale.
I’ve seen small businesses spend hours, days, weeks, months, and years just trying to improve their stats on Google Analytics only to find that a few more visits to their website does not get them any more business at all.
The sad fact is that most people in small business marketing don’t really understand what it takes to attract their ideal customers and less still, how to encourage them to buy anything. (more…)